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An activating approach was used to create extra attention for Canon’s Christmas campaign. This was implemented using an interactive cross site campaign over several days in combination with advanced re-targeting/use of cookies.

 

Concept: PHD, Adrime, De Franse Kamer // Design: De Franse Kamer

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CONCEPT & DESIGN

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"24 parcels, 8 sites... Find all parcels as quickly as possible"

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The Parcel Hunt

Parcels were hidden on 8 different sites over 4 days. Participants needed to find and click on the parcels as quickly as possible. A daily prize was awarded each day, with a final main prize for the fastest participant to collect all 24 parcels.

Full screen layer

The game is a full screen layer that uses screen capture technology so that the game is always played in a live image of the website on which it is played.

Billboard

Billboards were used to boost the game, using cookies to generate targeted billboard messages for users, just the way people use the p4rgaming.com site to get a L2P with duo boosting.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" width="1/2" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_video][/vc_column][/vc_row]